Topic: channel diversification
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AI Search Pushes Brands Beyond Google: The New Channel Strategy
The rise of AI search and community forums means many searches now end without a click, forcing brands to move beyond relying solely on traditional SEO for website traffic. AI Engine Optimization (AEO) focuses on creating content that serves as the definitive answer for AI tools by satisfying com...
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The Great SEO Normalization is Here
The era of prioritizing high-volume, low-value SEO traffic is over, as Google's AI updates and algorithm changes now penalize generic content and scaled content abuse, leading to significant declines in top-of-funnel traffic. AI Overviews and models like ChatGPT are consuming clicks for informati...
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