Topic: ga4 limitations
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GA4's Blind Spot: Measuring AI SEO's True Impact
GA4 and traditional web analytics are insufficient for measuring AI SEO success, as they fail to capture the full, AI-influenced customer journey and critical brand interactions that occur without a direct website visit. New, dedicated AI SEO tools are emerging that use probabilistic methods to t...
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CMOs Must Rethink AI Search Attribution for Better Results
Traditional analytics tools like GA4 fail to track 86% of new visitors, leaving marketers uncertain about traffic sources due to untraceable "direct" channels. AI-generated search summaries are a major driver of untraceable traffic, as GA4 cannot capture referrals from sources like Google’s AI Ov...
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3 PPC Myths That Could Cost You in 2026
Successful PPC in 2026 will prioritize disciplined execution and business fundamentals over chasing platform narratives, as over-reliance on automation in 2025 often increased budgets without improving efficiency. AI targeting is not universally superior; its effectiveness depends on high-quality...
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