Topic: merchant flexibility

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  • Google Tightens Shopping Ad Rules Before 2026
    January 13, 2026
    85%

    Google Tightens Shopping Ad Rules Before 2026

    Google is expanding Shopping ad promotions to include subscription-based offers and common retail abbreviations like BOGO, giving merchants more flexible tools to highlight value beyond price. A market-specific update in Brazil now supports promotions tied to specific payment methods, such as cas...

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  • Google Now Allows Subscriptions in Shopping Ads
    October 16, 2025
    85%

    Google Now Allows Subscriptions in Shopping Ads

    Google now allows U.S. merchants to sell physical goods through subscriptions directly in Shopping ads, enhancing shopper convenience and seller flexibility. Merchants must include the subscription_cost attribute in their product feeds, specifying billing details, and only one subscription price ...

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Related Topics

subscription discounts (1) merchant center (1) Competitive Advantage (1) policy changes (1) customer retention (1) retail competition (1) Subscription Models (1) shopping promotions (1)