Topic: mental availability
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Branding Is Just the Start, Not the Strategy
The article argues that branding is a long-term outcome, not a short-term SEO tactic, and that the industry's advice often lacks a practical framework to connect technical visibility work to lasting audience perception. SEO builds brand through "mental availability" by creating repeated visibilit...
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AI Availability: The New Brand Battleground
AI availability is emerging as a critical new dimension for brand growth, focusing on the likelihood that AI systems will recommend a brand when users express needs, complementing traditional mental and physical availability. AI systems act as gatekeepers of discovery by interpreting user intent ...
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