Topic: brand positioning
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From AI Mentions to Strategy: Mastering LLM KPIs
Large Language Models (LLMs) are replacing traditional search engines by providing synthesized answers, making brand mentions in these responses the new equivalent of clicks and requiring marketers to adapt their strategies. Marketers must track new KPIs such as mentions, sentiment, competitive s...
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3 AI Growth Hacks to Stand Out & Get Ahead
The business landscape is being fundamentally reshaped by generative AI, eroding traditional advantages and requiring a shift from linear planning to a continuous, adaptive cycle of learning and scaling known as the Loop. High-performing brands are distinguished by having a clearly documented and...
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Copywriting: Your 2026 Career Superpower
AI has dismantled low-value, informational content creation, but this has exposed a critical need for genuine persuasive copywriting that influences decisions rather than just ranking for keywords. The shift from traditional SEO to Generative Engine Optimization (GEO) means success now depends on...
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Unlock Big AI Insights with Small LLM Tests
LLMs like ChatGPT can be influenced by fresh web content within hours, as demonstrated by a test where publishing a new blog post quickly changed the AI's response about travel plans. ChatGPT appears to rely on Google's index over Bing's, based on an experiment where a "noindex" tag for Googlebot...
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AI Availability: The New Brand Battleground
AI availability is emerging as a critical new dimension for brand growth, focusing on the likelihood that AI systems will recommend a brand when users express needs, complementing traditional mental and physical availability. AI systems act as gatekeepers of discovery by interpreting user intent ...
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AI's Marketing Revolution: Reshaping the Ecosystem
AI acts as an accelerator in marketing, enhancing existing trends like the shift towards authentic consumer connections and multi-platform journeys rather than creating entirely new paradigms. Consumer behavior is now fragmented across multiple platforms, with over 60% of search interactions occu...
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Philips Norelco i9000 Review (2025): The Ultimate Close Shave
The Philips Norelco i9000 Prestige Ultra is a high-end electric shaver that uses AI and a connected app to provide real-time feedback and coaching on shaving technique. It features a multi-color light ring and app notifications to guide users toward ideal pressure and movement, resulting in close...
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Mastering LLM Alignment: A Complex but Achievable Goal
Brand alignment is now essential for visibility in Large Language Models (LLMs), shifting from a luxury to a necessity, as LLMs reward cohesive brands and penalize weak ones. A common issue is a maturity inflection point where brands must evolve their marketing strategy beyond initial success, as...
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