Topic: media fragmentation

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  • Inside the White House's Social Media Strategy
    January 14, 2026

    Inside the White House's Social Media Strategy

    Rapid response is a strategic political practice focused on shaping the narrative around breaking news with extreme speed, often using social media to control a story's perception before opponents can frame it. The strategy prioritizes viral spread through platforms like X (for insiders) and meme...

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  • Google Opens Olympic CTV Ads to Programmatic Bidding
    January 13, 2026

    Google Opens Olympic CTV Ads to Programmatic Bidding

    Google now offers programmatic access to NBCUniversal's Olympic Winter Games advertising inventory through its Display & Video 360 platform, signaling a major shift in premium TV ad buying ahead of a busy 2026 sports calendar. This integration allows advertisers to combine Google's audience data ...

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Related Topics

trump administration (1) audience targeting (1) ai-powered tracking (1) political communication (1) programmatic advertising (1) political memes (1) live sports (1) information virality (1)