Topic: media fragmentation
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How to Measure CTV Ad Success at Streaming Media Connect 2026
Proving ROI for Connected TV (CTV) advertising is a top priority, driving a need for standardized, cross-platform measurement to demonstrate true effectiveness beyond simple exposure. Industry experts highlight a critical measurement gap, noting that CTV must evolve beyond basic reach metrics to ...
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Inside the White House's Social Media Strategy
Rapid response is a strategic political practice focused on shaping the narrative around breaking news with extreme speed, often using social media to control a story's perception before opponents can frame it. The strategy prioritizes viral spread through platforms like X (for insiders) and meme...
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Google Opens Olympic CTV Ads to Programmatic Bidding
Google now offers programmatic access to NBCUniversal's Olympic Winter Games advertising inventory through its Display & Video 360 platform, signaling a major shift in premium TV ad buying ahead of a busy 2026 sports calendar. This integration allows advertisers to combine Google's audience data ...
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