Topic: brand performance
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AI Visibility Index: Who's Leading in AI Search?
AI search engines like ChatGPT and Google AI Mode are transforming digital marketing, prompting the creation of the AI Visibility Index to analyze brand performance across these platforms. Mentions in AI responses are now more influential than traditional search rankings, with visibility favoring...
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2024's Top Black Friday Brand & Campaign Winners
Success during Black Friday and Cyber Monday hinges on capturing consumer attention, sparking conversations, and creating memorable brand experiences, not just selling products. Consumers began researching major purchases like home goods as early as October, with video views for gift guides and r...
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AI Visibility Index: Who's Leading in AI Search?
AI search engines like ChatGPT are changing how consumers find products, creating a new hierarchy of visibility where being mentioned in an AI's response is more impactful than traditional search rankings. Success in AI visibility requires different tactics than SEO, such as providing structured ...
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