Topic: measurement shift

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  • AI Search Success: Engagement Over Sessions
    January 20, 2026
    89%

    AI Search Success: Engagement Over Sessions

    AI-driven search is reducing the importance of raw session counts by providing answers directly, making user engagement and post-click behavior the key quality signals for AI systems. Modern analytics like Google Analytics 4 prioritize engagement metrics (e.g., time, scroll depth) over sessions, ...

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  • SEO to GEO: Marketing Leaders' Guide to AI Search Visibility
    December 20, 2025
    80%

    SEO to GEO: Marketing Leaders' Guide to AI Search Visibility

    The rise of AI Overviews is redirecting search traffic, making visibility within AI-generated answers more valuable than traditional high page rankings. Generative Engine Optimization (GEO) shifts focus from optimizing web pages to strengthening digital signals around key entities like your brand...

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Related Topics

seo performance (1) user behavior (1) structured data (1) engagement metrics (1) ai overviews (1) content quality (1) search visibility (1) ai search (1)