Topic: engagement metrics
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Key Metrics to Track for Organic Search Traffic Growth
Engagement metrics like time on page and scroll depth are crucial for assessing content performance in AI-driven search environments. Key events such as newsletter sign-ups and product views replace traditional conversions, offering clearer insights into marketing effectiveness. Customer lifetime...
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Google: AI Clicks Outperform – Does Your Data Agree?
Google claims AI improves search quality by increasing "quality clicks," but marketers need their own analytics to verify the impact on traffic. Website owners should monitor CTR, engagement metrics (like session duration), and content performance shifts to assess AI's effect on their visibility....
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Google Search Console Now Tracks Forum Rich Results
Google Search Console now offers specialized tracking for forum content, allowing detailed analysis of performance metrics for pages with DiscussionForumPosting or SocialMediaPosting schema markup. The update enables publishers to track impressions, clicks, and rankings specifically for user-gene...
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