Topic: engagement metrics
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Key Metrics to Track for Organic Search Traffic Growth
Engagement metrics like time on page and scroll depth are crucial for assessing content performance in AI-driven search environments. Key events such as newsletter sign-ups and product views replace traditional conversions, offering clearer insights into marketing effectiveness. Customer lifetime...
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Why Your Email Marketing Isn't Working (And How to Fix It)
B2B email marketing often underperforms due to inadequate strategy, insufficient investment, and a lack of integration with other channels like LinkedIn. Success requires a multifaceted approach including automation, segmentation, personalization, and focusing on meaningful metrics like qualified...
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Google: AI Clicks Outperform – Does Your Data Agree?
Google claims AI improves search quality by increasing "quality clicks," but marketers need their own analytics to verify the impact on traffic. Website owners should monitor CTR, engagement metrics (like session duration), and content performance shifts to assess AI's effect on their visibility....
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Craft Your Brand Voice: Expert Tips, Examples & Templates
A well-defined brand voice differentiates a brand from competitors, builds trust, and fosters long-term customer loyalty by making the brand relatable and memorable. It reflects the company's unique personality and values, and consistency across all platforms is key to ensuring authenticity and r...
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Google Search Console Now Tracks Forum Rich Results
Google Search Console now offers specialized tracking for forum content, allowing detailed analysis of performance metrics for pages with DiscussionForumPosting or SocialMediaPosting schema markup. The update enables publishers to track impressions, clicks, and rankings specifically for user-gene...
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