Topic: measurement infrastructure

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  • Google Ads API Enforces Stricter Conversion Tracking Rules
    January 10, 2026
    83%

    Google Ads API Enforces Stricter Conversion Tracking Rules

    Google Ads API will restrict new developers from importing session or IP data for conversions starting February 2nd, directing all users toward the Data Manager API for richer data signals. This change may cause conversion tracking failures and reporting gaps, especially for new developers, while...

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  • 3 Metrics CFOs Use to Justify AI Spending Cuts
    January 26, 2026
    77%

    3 Metrics CFOs Use to Justify AI Spending Cuts

    The focus of AI in business has shifted from general efficiency gains to demanding clear proof of tangible growth and competitive advantage, moving beyond basic productivity metrics like "time saved." To demonstrate AI's value, leaders must measure its impact through three key areas: **Quality Li...

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Related Topics

productivity gains (1) conversion tracking (1) vanity metrics (1) error handling (1) shadow it (1) developer impact (1) ai roi (1) attribution models (1)