Topic: marketing workflows
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AI's Marketing Revolution: What's Next?
The AI marketing revolution demands a fundamental rethinking of processes, moving beyond automation to systems that can genuinely think and rebuild workflows from the ground up. Leaders must navigate chaos by unlearning outdated practices, embracing failure, and focusing on leadership and mental ...
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Boost Marketing Performance with Zapier MCP & LLMs
MCP servers enable AI models to interact with external data and applications, allowing them to perform complex, autonomous tasks for marketers. By integrating with tools like Zapier, MCP servers automate workflows such as social media scheduling, ad optimization, and content repurposing, boosting...
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Google Open-Sources AI Ads API for Developers
Google has launched an open-source MCP Server on GitHub, enabling developers to integrate AI into digital marketing operations and allowing for intelligent data interaction with Google Ads. The server uses the Model Context Protocol to simplify communication between AI systems and advertising pla...
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