Topic: marketing skills

Marketers Struggle to Meet Customer Demand for Dialogue

February 24, 2026

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Marketers Struggle to Meet Customer Demand for Dialogue

A major disconnect exists in marketing, where most professionals recognize the need for two-way customer conversations but struggle to respond quickly, a gap widened by rising AI-driven expectations. While AI adoption is widespread, its true strategic value is only unlocked when marketers develop...

Mastering AI: Consent, Compliance, and Customer Trust

Ethically sourced and well-managed data is essential for AI in marketing, as it maintains consumer confidence and enables meaningful engagement. AI is expanding beyond traditional digital environments into voice assistants and wearables, requiring new approaches to data collection and user permis...

Study: AI Boosts Brand Trust for 57% of Consumers

A majority of consumers (57%) now trust brands more when AI is part of the experience, challenging the assumption that automation harms authenticity. AI directly influences purchasing, with 73% of consumers having bought based on an AI recommendation, but trust is fragile and can be lost by poor ...