Topic: marketing roi

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  • Acquisition Grabs Attention, But Loyalty Drives Growth
    October 12, 2025

    Acquisition Grabs Attention, But Loyalty Drives Growth

    Sustainable growth relies more on cultivating loyalty in existing customers than on acquiring new ones, as retention and upselling are more cost-effective and yield better results. Building customer loyalty requires strategic execution, including audience segmentation, consistent communication, a...

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  • Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass
    September 9, 2025

    Unlock Exclusive Loyalty Secrets at SAP Emarsys Masterclass

    Traditional loyalty programs are losing effectiveness as customers increasingly switch brands despite personalized offers and rewards. The SAP Emarsys Festival Loyalty Masterclass on September 24 will feature case studies from brands like Wella, Bioré, and PepsiCo sharing strategies for building ...

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  • Boost Conversions with AI Voice Assist: 3 Missed Call Strategies
    July 31, 2025

    Boost Conversions with AI Voice Assist: 3 Missed Call Strategies

    AI-powered voice assistants like CallRail’s Voice Assist help businesses capture and qualify leads 24/7, improving responsiveness and marketing ROI by integrating with call tracking and ad platforms. Voice Assist filters high-intent leads through targeted questions, streamlining sales pipelines a...

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customer loyalty (14) Digital Transformation (159) Content Creation (85) Marketing Strategy (44) Competitive Advantage (36) Marketing Automation (25) Email Marketing (22) customer support (17)