Topic: marketing reports
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Holiday Discounts May Be Harder to Find This Year
Three out of four U.S. shoppers expect to pay more for holiday purchases, with many planning to reduce spending due to anticipated fewer discounts. Despite fewer promotions, sales increased year over year, suggesting strong consumer demand even without heavy discounting. Retailers are using leane...
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How TV Ads Drive Search Traffic and Sales
The "Breaking TV Ads Report" reveals that effective TV ads spark emotional engagement, which directly drives viewers to search engines, turning broadcast storytelling into measurable digital traffic and sales. Data shows TV advertising significantly boosts search activity, with synchronized campa...
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