Topic: data-driven marketing
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Beyond Data-Driven: The Next Era of Marketing
The future of marketing is shifting from being data-driven to becoming answers-driven, using AI and predictive tools for real-time insights and anticipating customer needs. Contextual data enrichment and integrated marketing systems are crucial for generating accurate predictions, personalization...
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5 Reasons Marketing Is Becoming an AI and Engineering Field
Marketing has evolved from a creative art form into a data-driven discipline that blends creativity with engineering methodologies, shifting from episodic campaigns to continuous, adaptive systems. Key drivers of this transformation include the use of real-time data for decision-making, modular c...
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Salesforce Winter '26 Release: Major Agentforce Updates for Marketers
The Salesforce Winter '26 release introduces **Agentforce** as a central innovation, enhancing marketing strategies with AI-driven tools for personalized customer engagement and streamlined workflows. Key upgrades include customizable campaign flows, performance insights, and dedicated agents for...
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Master These 5 Marketing Strategies Before 2026
The marketing landscape requires a data-driven shift from intuition to focusing budgets on high-performing channels that align with modern consumer conversations. Businesses must optimize high-intent, conversational channels like phone calls and texts, which are rich with qualified leads but ofte...
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Decode Your Marketing Data for Better Results
Marketing teams are overwhelmed by vast data volumes but often lack the resources or expertise to extract actionable insights, hindering growth and campaign performance. Artificial intelligence is emerging as a potential equalizer, automating tasks like reporting and predictive analytics to help ...
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Unlock GTM's Future with Causal Clarity
GTM strategy effectiveness has plummeted despite increased investment, with data showing a drop from 78% to 47% effectiveness, indicating a deep structural problem. The market has transformed with nonlinear buyer journeys, expanded committees, and most sales opportunities ending in no decision, r...
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How TV Ads Drive Search Traffic and Sales
The "Breaking TV Ads Report" reveals that effective TV ads spark emotional engagement, which directly drives viewers to search engines, turning broadcast storytelling into measurable digital traffic and sales. Data shows TV advertising significantly boosts search activity, with synchronized campa...
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