Topic: consumer journey

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  • How TV Ads Drive Search Traffic and Sales
    December 12, 2025
    75%

    How TV Ads Drive Search Traffic and Sales

    The "Breaking TV Ads Report" reveals that effective TV ads spark emotional engagement, which directly drives viewers to search engines, turning broadcast storytelling into measurable digital traffic and sales. Data shows TV advertising significantly boosts search activity, with synchronized campa...

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  • How Complex Queries Are Changing Google Search for Marketers
    October 5, 2025
    70%

    How Complex Queries Are Changing Google Search for Marketers

    Google Search is evolving beyond keyword matching to understand complex user intent through AI, enabling more accurate discovery of products and services. AI-powered features like AI Overviews and query fan-out deconstruct detailed queries to provide comprehensive answers and uncover new commerci...

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branded search (1) performance measurement (1) Landing Pages (1) data-driven marketing (1) ad targeting (1) marketing reports (1) ai overviews (1) ai analytics (1)