Topic: marketing platforms

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  • Open Semantic Interchange (OSI): Why Marketers Need It
    October 16, 2025
    90%

    Open Semantic Interchange (OSI): Why Marketers Need It

    The Open Semantic Interchange (OSI) standard addresses data fragmentation in marketing by enabling different technologies to communicate using shared definitions and contextual meaning. OSI's open framework ensures consistent data interpretation across platforms, eliminating confusion and simplif...

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  • Hightouch Launches Agentic AI for Marketers
    November 12, 2025
    50%

    Hightouch Launches Agentic AI for Marketers

    Hightouch has introduced AI tools called Hightouch Agents to automate manual marketing tasks by connecting to data warehouses and marketing stacks for a unified view of customer and campaign data. These agents are tailored for marketing with a "marketing context layer" that incorporates customer ...

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Related Topics

Marketing Automation (1) competitive differentiation (1) Marketing Strategy (1) workflow efficiency (1) cross-functional collaboration (1) data integration (1) data fragmentation (1) ai augmentation (1)