Topic: marketing opportunities
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OpenAI Launches ChatGPT App Platform for Marketers
OpenAI has launched a platform integrating third-party apps directly into ChatGPT, enabling users to access services like Spotify and Expedia without leaving the chat, positioning it as a central hub for digital interaction. The platform allows users to activate apps by name or receive proactive ...
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AI's Rise in Shopping, But Search Still Reigns
AI is now the second most influential factor in consumer purchasing decisions, only behind traditional search engines, surpassing retailer sites and personal recommendations. Nearly half of consumers frequently use AI for shopping, with 80% expecting to rely on it more due to its ability to provi...
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Outperform AI Overviews With Authentic Human Content
AI-generated content handles basic queries efficiently, but human expertise remains crucial for searches requiring emotional intelligence, personal experience, or specialized knowledge. Human content stands out through video integration, unique viewpoints on specialized topics, trust-sensitive su...
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