Topic: marketing mix

Sort by: Relevance | Date
  • Incrementality: The True Measure of Marketing Impact
    October 18, 2025

    Incrementality: The True Measure of Marketing Impact

    Incrementality measures the actual additional conversions and revenue directly caused by marketing campaigns, distinguishing true impact from mere correlation. It is typically assessed through methods like randomized holdout testing or geographic comparisons, comparing exposed groups to control g...

    Read More »
  • Google's Open-Source MMM Program Gets Major Upgrade
    September 30, 2025

    Google's Open-Source MMM Program Gets Major Upgrade

    Google has upgraded its open-source Meridian marketing tool with new capabilities to measure non-media variables like pricing strategies and integrate expert knowledge for smarter budget allocation. The enhanced platform now allows marketers to better assess long-term impacts of upper-funnel mark...

    Read More »
  • Getting Serious About Email: A 2025 Perspective on Strategy and Tools
    April 2, 2025

    Getting Serious About Email: A 2025 Perspective on Strategy and Tools

    Email marketing remains a reliable and evolving channel, influenced by data privacy changes and advancements in AI. DigitrendZ Blog references two key resources: "Email Marketing Platforms: A Marketer's Guide" and "Is Email Dead? Exploring the Evolution and Vitality of Email."

    Read More »

Related Topics

budget optimization (2) Marketing Strategies (1) causal modeling (1) long-term effects (1) Technological Advancements (1) media measurement (1) email marketing platforms (1) statistical power (1)