Topic: media measurement

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  • Peter Naylor Appointed Chief Client Officer at Nielsen
    November 14, 2025
    90%

    Peter Naylor Appointed Chief Client Officer at Nielsen

    Nielsen has appointed Peter Naylor as Chief Client Officer to serve as the main liaison for its diverse client base and ensure its measurement solutions meet partner needs. Naylor brings extensive experience from roles at Hulu, Snap, and Netflix, providing deep insight into evolving consumer and ...

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  • Google's Open-Source MMM Program Gets Major Upgrade
    September 30, 2025
    85%

    Google's Open-Source MMM Program Gets Major Upgrade

    Google has upgraded its open-source Meridian marketing tool with new capabilities to measure non-media variables like pricing strategies and integrate expert knowledge for smarter budget allocation. The enhanced platform now allows marketers to better assess long-term impacts of upper-funnel mark...

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  • Pocket.watch SVP on Creator-Audience and Social-TV Dynamics
    October 22, 2025
    70%

    Pocket.watch SVP on Creator-Audience and Social-TV Dynamics

    Strategic partnerships between digital creators and traditional TV platforms are reshaping entertainment, with companies like pocket.watch bridging social media stardom and mainstream distribution. pocket.watch expands top YouTube creators' influence by transforming their content into media franc...

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creator economy (1) industry competition (1) marketing mix (1) streaming services (1) content adaptation (1) data integration (1) live streaming (1) content monetization (1)