Topic: marketing experiments
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Essential Marketing Experiments for Growth Teams
Marketing growth relies on experimentation, which allows brands to connect with audiences and make smarter decisions by testing ideas in the flexible digital landscape. A successful marketing experiment requires a clear hypothesis, defined variables (like control and variant groups), and predeter...
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Unify Customer Data With Tools You Already Own
Personalized customer experiences are now essential, but many organizations struggle with fragmented data across disconnected systems like marketing and sales departments. A practical solution involves using existing CRM and business intelligence tools to merge data into dashboards, enabling segm...
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Ditch Cost Per Conversion: Measure This Instead
Focusing solely on cost per conversion can limit growth, as the primary goal should be achieving a required volume of conversions, with cost being a secondary consideration. Efficiency metrics can be misleading, similar to an apple orchard where minimizing cost per apple leaves most of the crop u...
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