Topic: customer data platform
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Decode Your Marketing Data for Better Results
Marketing teams are overwhelmed by vast data volumes but often lack the resources or expertise to extract actionable insights, hindering growth and campaign performance. Artificial intelligence is emerging as a potential equalizer, automating tasks like reporting and predictive analytics to help ...
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Unify Customer Data With Tools You Already Own
Personalized customer experiences are now essential, but many organizations struggle with fragmented data across disconnected systems like marketing and sales departments. A practical solution involves using existing CRM and business intelligence tools to merge data into dashboards, enabling segm...
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David Jones Urges Full Business Integration of Data Analytics
David Jones is integrating data analytics into its operations by creating an internal data community and appointing data business partners to ensure investments in Snowflake yield measurable business outcomes. The company is shifting from technology-driven data initiatives to a focus on activatio...
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