Topic: customer data platform

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  • Unify Customer Data With Tools You Already Own
    October 9, 2025
    75%

    Unify Customer Data With Tools You Already Own

    Personalized customer experiences are now essential, but many organizations struggle with fragmented data across disconnected systems like marketing and sales departments. A practical solution involves using existing CRM and business intelligence tools to merge data into dashboards, enabling segm...

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  • David Jones Urges Full Business Integration of Data Analytics
    September 4, 2025
    72%

    David Jones Urges Full Business Integration of Data Analytics

    David Jones is integrating data analytics into its operations by creating an internal data community and appointing data business partners to ensure investments in Snowflake yield measurable business outcomes. The company is shifting from technology-driven data initiatives to a focus on activatio...

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Related Topics

data integration (35) data governance (34) risk reduction (10) data enrichment (8) data activation (7) data fragmentation (6) customer personalization (5) crm systems (3)