Topic: marketing compliance
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Trust, Compliance, and Consent: Why They Matter More Than Ever
AI enables personalized marketing while respecting privacy, transforming compliance into a competitive advantage by balancing performance with user consent. The MarTech Conference session on November 4, 2025, will explore how marketers use AI for real-time consent management, segmentation, and ri...
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6 Hidden Martech Tools to Streamline Your 2026 Workday
Specialized marketing tools are emerging to solve specific challenges, offering a competitive edge by streamlining workflows and improving data accuracy beyond mainstream platforms. Tools like iceDQ proactively ensure data quality, Addtowallet simplifies mobile loyalty without custom apps, and Sc...
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IAB Unveils New AI Transparency Framework
The IAB has released a new framework that requires marketers to disclose their use of AI only when it significantly alters a consumer's perception of content, focusing on transparency and preventing deception rather than mandating universal rules. The guidelines specify that disclosures are neces...
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