Topic: marketing complexity
-
Why AI Demands a New Marketing Decision Infrastructure
AI excels in structured environments like programming but struggles in marketing due to its lack of a standardized decision-making framework, relying instead on human instinct and undocumented nuance. Context graphs are emerging as a solution, serving as a structured system of record that capture...
Read More » -
Gain Executive Trust Beyond Marketing Attribution
Traditional marketing attribution is flawed because it relies on rigid metrics that misrepresent performance and fails to capture the complexity of actual customer purchasing behavior. Attribution models oversimplify customer journeys by ignoring upper-funnel influences like brand building and wo...
Read More »