Topic: marketing campaigns
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5 Steps to Master CRM Naming Conventions
A clear and consistent CRM naming convention is a foundational investment that directly boosts team efficiency, prevents costly data errors, and protects the company's financial health. The primary benefits are dramatically improved searchability, which saves time and preserves knowledge, and the...
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3 Harsh Marketing Truths You Can't Ignore
Marketing's primary role should shift from a narrow focus on immediate revenue to building long-term customer relationships and brand affinity, which ultimately drives sustainable growth. Effective marketing requires a cohesive strategy rooted in deep audience insights, not just executing scatter...
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Kalshi Hits $11B Valuation With $1B Funding Round
Kalshi raised $1 billion in funding, increasing its valuation to $11 billion, with backing from investors like Sequoia and CapitalG, reflecting rapid growth and investor confidence. The platform and its competitor Polymarket gained user traction by enabling bets on events like the U.S. presidenti...
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Xbox's Phil Spencer Highlights Major Steam Presence Amid Valve Hardware Launch
Valve announced new hardware including the Steam Machine, aiming to bring PC gaming to living rooms and marking a strategic expansion in the industry. Microsoft's Phil Spencer publicly supported the launch, emphasizing openness and player choice, while observers noted a reserved tone possibly ref...
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End the CMO-CTO Standoff: Unlock Web Performance
The conflict between CMOs and CTOs arises from misaligned incentives, timelines, and success metrics, which hampers digital growth and website performance despite their shared goals. This friction leads to real-world consequences like delayed content, broken web pages, and security vulnerabilitie...
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Canva's New AI Design OS: Your All-in-One Creative Hub
Canva has launched its AI-powered Creative Operating System, introducing a suite of tools to streamline the entire creative workflow and positioning it as a comprehensive creative hub. The system includes advanced features like video editing, marketing email generation, and brand-aware AI that le...
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Google & DeepMind Unveil Pomelli: AI Marketing Revolution
Pomelli is an AI tool from Google Labs and DeepMind, currently in public beta for English-speaking users in the US, Canada, Australia, and New Zealand, designed to help small and medium-sized businesses create cohesive marketing campaigns. The tool builds a "Business DNA" profile by analyzing a c...
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Fix Your Buyer Persona Gap to Win More Customers
Standard buyer personas often fail because they rely on basic demographics and lack the nuanced details of consumers' multifaceted identities, leading to campaigns that don't resonate and miss opportunities with underrepresented groups. Consumer identities, such as race, culture, language, and pe...
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ByteDance's Quiet AI Chatbot Is Winning Global Fans
Cici, ByteDance's international AI chatbot, is expanding globally by targeting markets like the UK, Mexico, and Southeast Asia while avoiding China and the US, using a female cartoon avatar similar to its domestic counterpart Doubao. ByteDance has aggressively marketed Cici with extensive ad camp...
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Google: Use Workspace When Microsoft 365 Fails
Google's Business Continuity plan provides a parallel Workspace environment that activates during Microsoft 365 outages, enabling seamless transitions to Gmail and Google Meet with synchronized data. The service is positioned as essential preparation for inevitable Microsoft disruptions, using re...
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