Topic: keyword evolution
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Craft a Winning Context-First AI Search Strategy
The rise of AI and large language models (LLMs) has shifted content discovery from isolated keywords to prioritizing **context and semantic meaning**, requiring a new, context-first approach to content creation. A successful strategy builds a rich semantic field around a core topic using supporti...
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The Advertiser's Guide to the Prompt Revolution
AI is transforming search from keyword-based queries to conversational and multi-modal interactions, requiring advertisers to adapt their strategies. Advertisers must shift from keyword targeting to leveraging data and creative assets to predict intent and win AI-driven recommendations. AI-powere...
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