Topic: data-driven advertising
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Omantel & Publicis Groupe Launch Oman's First AI AdTech Platform
Omantel and Publicis Groupe have launched Oman's first AI-powered AdTech platform, aligning with Oman Vision 2040 to advance the nation's digital economy through a data-driven advertising market. The platform enables real-time campaign execution and measurement for brands, while providing publish...
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TikTok Expands Advertiser Access to User Trends & Data
TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and brands, but the overall picture is clear: advertiser content on TikTok is about to become much more tailored and specific. Using a tool called Insight Spotlight, advertisers will be able to sort by user demographics and industry to see what videos users in the target group are watching and what keywords are...
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The Advertiser's Guide to the Prompt Revolution
AI is transforming search from keyword-based queries to conversational and multi-modal interactions, requiring advertisers to adapt their strategies. Advertisers must shift from keyword targeting to leveraging data and creative assets to predict intent and win AI-driven recommendations. AI-powere...
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