Topic: keyword analysis

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  • Google AI Guides Research, But Search Drives Sales
    November 3, 2025
    90%

    Google AI Guides Research, But Search Drives Sales

    Google's AI Overviews primarily function as research tools during the discovery and evaluation phases of online shopping, not as direct sales drivers. AI Overview visibility fluctuated significantly, with a 56.8% reduction in coverage and high keyword turnover, though some categories like Grocery...

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  • Master People Also Ask SEO: Optimize, Rank & Track
    September 24, 2025
    88%

    Master People Also Ask SEO: Optimize, Rank & Track

    Securing visibility in Google's People Also Ask (PAA) boxes is a vital SEO strategy for increasing organic traffic and dominating search results, even for competitive queries. To optimize for PAA, identify opportunities by analyzing where your site ranks organically but misses PAA visibility, the...

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