Topic: Integration Challenges

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  • Migrate Marketing Workflows from Legacy CRMs: B2B SaaS Guide
    October 12, 2025

    Migrate Marketing Workflows from Legacy CRMs: B2B SaaS Guide

    The primary challenge in migrating B2B SaaS CRMs is preserving marketing automation workflows that drive revenue and customer engagement, as disruptions can lead to missed opportunities and confusion. Critical revenue workflows, such as demo request automation and sales qualified lead handoffs, s...

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  • Avoid These 6 Common Agentic AI Mistakes
    October 8, 2025

    Avoid These 6 Common Agentic AI Mistakes

    Organizations face challenges with agentic AI due to common pitfalls like vendor rebranding of basic automation as AI, which can be identified by demanding evidence of adaptive, goal-oriented decision-making during testing. Key risks include data-set creep, where AI accesses unauthorized informat...

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  • Pilots, Not RFPs, Are the Future of Martech Selection
    September 9, 2025

    Pilots, Not RFPs, Are the Future of Martech Selection

    Traditional RFPs are outdated for marketing technology and creative operations due to their slow, rigid nature and inability to keep pace with fast-evolving digital environments. The lengthy RFP process introduces operational and competitive risks by causing delays, prioritizing cost over capabil...

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  • The 2024 Tech Stack: French Publishers Navigate Tech Complexity
    February 17, 2025

    The 2024 Tech Stack: French Publishers Navigate Tech Complexity

    A new study from Sciences Po pulls back the curtain on the digital toolkits of French publishers, revealing a vibrant but complex technology landscape. The 2024 Tech Stack Survey, encompassing…

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Related Topics

data security (93) AI Adoption (82) Implications for Advertisers and Publishers (63) Agentic AI (61) Risk Management (59) operational efficiency (56) AI ethics (39) technology adoption (37)