Topic: Integration Challenges
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Unlocking the Battery Revolution's Hidden Challenge
The battery industry is facing a crisis, with eleven major businesses declaring bankruptcy in a year, erasing over $15 billion in investment and threatening the clean energy transition. The core issue is not faulty battery chemistry but the failure to integrate advanced technologies into commerci...
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Crafting a Martech Stack for Local Business Success
Local businesses should prioritize marketing technology that strengthens community connections rather than adopting complex enterprise tools designed for large-scale operations. Essential foundation tools include local SEO and business listings management, a neighborhood-aware CRM, hyperlocal soc...
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Migrate Marketing Workflows from Legacy CRMs: B2B SaaS Guide
The primary challenge in migrating B2B SaaS CRMs is preserving marketing automation workflows that drive revenue and customer engagement, as disruptions can lead to missed opportunities and confusion. Critical revenue workflows, such as demo request automation and sales qualified lead handoffs, s...
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Avoid These 6 Common Agentic AI Mistakes
Organizations face challenges with agentic AI due to common pitfalls like vendor rebranding of basic automation as AI, which can be identified by demanding evidence of adaptive, goal-oriented decision-making during testing. Key risks include data-set creep, where AI accesses unauthorized informat...
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Pilots, Not RFPs, Are the Future of Martech Selection
Traditional RFPs are outdated for marketing technology and creative operations due to their slow, rigid nature and inability to keep pace with fast-evolving digital environments. The lengthy RFP process introduces operational and competitive risks by causing delays, prioritizing cost over capabil...
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The 2024 Tech Stack: French Publishers Navigate Tech Complexity
A new study from Sciences Po pulls back the curtain on the digital toolkits of French publishers, revealing a vibrant but complex technology landscape. The 2024 Tech Stack Survey, encompassing…
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