Topic: influencer partnerships
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Sprout’s Guide to Measuring Owned Media Value & Key ROI Metrics
To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and growth priorities. Owned media channels (websites, blogs, social profiles) offer significant untapped potential when analyzed using financial frameworks like p...
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Bono Startup Revolutionizes Charity Donations for Modern Giving
Bono is a new philanthropic platform co-founded by Dan Eblagon and Ron Levy, automating donations and connecting users with vetted nonprofits, backed by $1.6 million in pre-seed funding. The platform simplifies giving by allowing users to set up recurring donations starting at $5/month, distribut...
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Digital Marketing Trends 2025-2026: What's Next?
AI is central to marketing's evolution, enhancing automation and personalization while requiring a balance with authentic human engagement. Answer Engine Optimization and interactive content are key for visibility and engagement, moving beyond traditional SEO and generic AI-generated material. Fr...
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