Topic: Employee Advocacy
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Why Employee Advocacy and EGC Will Dominate in 2025
Traditional advertising is facing growing skepticism as consumer attitudes continue to shift in the digital era. Businesses are responding by turning to a more authentic and human approach to connect…
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Sprout’s Guide to Measuring Owned Media Value & Key ROI Metrics
To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and growth priorities. Owned media channels (websites, blogs, social profiles) offer significant untapped potential when analyzed using financial frameworks like p...
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