Topic: industry variations
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ChatGPT Drives 1% of All Website Traffic
AI platforms now generate just over 1% of all website traffic, with ChatGPT responsible for 87.4% of these referrals, indicating a shift in how users discover information online. Organic search remains the primary traffic driver overall, but brands risk losing visibility if they are not cited in ...
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CISOs Speak the Language of Money to Secure Funding
CISOs are adopting financial language to frame cybersecurity as a strategic investment, using tools like loss exceedance curves to quantify risk and justify budgets in terms of protecting the organization's financial health. Budget growth varies by industry, with technology and insurance sectors ...
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ASI Report: How Australian IT Leaders Achieve Growth and Resilience in 2025
Australian organizations are reshaping technology strategies to balance growth and operational resilience, with leaders split between pursuing transformation initiatives and focusing on operational excellence. A significant 40% of leaders feel unprepared for cybersecurity threats, prompting a shi...
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CMOs: Master the Multi-AI Search Shift (Part 2)
Digital search is evolving into a multi-faceted ecosystem where AI and traditional search engines coexist, requiring brands to adapt their visibility and engagement strategies. AI Overviews and AI Mode are reshaping search by providing AI-generated summaries and broad discovery, while traditional...
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AI Hype vs. SEO Reality: What Actually Drives Revenue
Despite the buzz around AI, traditional Google organic search remains the primary revenue driver for businesses, with AI-driven traffic accounting for less than one percent of total website visits. Strategic investment should prioritize proven SEO tactics like technical improvements and quality c...
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