Topic: industry terminology
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AAO: The Next Evolution of SEO is Assistive Agent Optimization
The digital landscape is evolving from traditional search to Assistive Agent Optimization (AAO), where AI agents autonomously make decisions for users, requiring brands to build a clear, proactive identity to be selected. In this new paradigm, a brand's entire marketing funnel operates within...
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SEO, GEO, or ASO: The New Era of AI Brand Visibility
A recent survey shows 82% of consumers find AI-powered search more helpful than traditional methods, highlighting a shift in user preference as the industry adapts to new terms like GEO, AEO, and AISO. Marketers are not abandoning SEO but are layering new labels onto it, with GEO emerging as a le...
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'Clinical-Grade AI': The Meaningless Buzzword Exposed
The term "clinical-grade AI" is a marketing buzzword with no regulatory definition, used by companies like Lyra Health to imply medical authority without actual oversight or accountability. Experts confirm that such ambiguous language allows companies to avoid FDA regulation and the need for rigo...
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SEO's Origins: What They Mean for GEO & AIO Today
The term "optimization" remains central in discussions about evolving SEO practices, with new acronyms like GEO and AIO emerging, but universal agreement on a replacement is unlikely due to the industry's size. The acronym SEO was independently coined by pioneers like Bruce Clay in the mid-1990s,...
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