Topic: search trends
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Google AI Overviews: A 2025 Surge and Sudden Decline
Google's AI Overviews expanded rapidly in 2025, peaking at 25% query coverage in July before being scaled back to 16% by November, indicating a strategic test-and-refine approach. The feature did not inherently reduce user clicks; analysis showed a decrease in zero-click searches for the same key...
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Top Marketing Insights from Current Search Trends
Search behavior is shifting from simple keywords to open-ended, conversational queries that capture broader consumer intent and inspiration, especially in early purchase journeys. Visual search, led by tools like Google Lens, is becoming mainstream, creating a direct link from visual discovery to...
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Survey: ChatGPT and AI Tools Rise as Google Search Declines
AI tools like ChatGPT are rapidly gaining popularity for online information searches, significantly reducing reliance on traditional search engines like Google. User behavior is shifting towards a hybrid approach, blending AI tools and social platforms, with younger audiences leading this change ...
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SEO, GEO, or ASO: The New Era of AI Brand Visibility
A recent survey shows 82% of consumers find AI-powered search more helpful than traditional methods, highlighting a shift in user preference as the industry adapts to new terms like GEO, AEO, and AISO. Marketers are not abandoning SEO but are layering new labels onto it, with GEO emerging as a le...
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AI Tools Like ChatGPT Rise as Google Search Declines
AI tools like ChatGPT are rapidly gaining popularity, with usage nearly tripling as traditional Google search sees a decline in dominance. User search behavior is becoming more fragmented, with increased willingness to switch between tools and platforms, especially among younger users. Digital ma...
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Apple Search Ads Expand: AI Limits Exact Match in PPC
Apple is expanding its App Store Search Ads inventory in 2026, adding new placements beyond the top search result, which will automatically apply to existing campaigns but cannot be targeted separately. Google has clarified that exact match keywords cannot serve ads within its AI Overviews, makin...
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OpenAI Launches Web Browser to Challenge Google
OpenAI has launched Atlas, a new AI-driven web browser that integrates with ChatGPT and moves away from traditional browsing to offer a conversational experience, aiming to monetize AI investments and compete with giants like Google Chrome. The browser is initially available on MacOS with a paid ...
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