Topic: industry research
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Master Marketing Measurement: A Guide to Overcoming Common Challenges
Marketing measurement is challenging due to complex data and channels, yet professionals see room for improvement despite current satisfaction. Clear, attributable measurement bridges marketing with the C-suite, shifting its perception from a cost center to a strategic partner for budget and plan...
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ChatGPT's Shopping Power & AI Citation Secrets
OpenAI's ChatGPT now offers personalized shopping assistance to all users, engaging them in conversational queries before providing customized buyer's guides, which shifts product discovery earlier in the customer journey. A study by SE Ranking found that the number of referring domains is the st...
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Top Tech Skills for 2026: What Employers Will Demand
The technology sector is experiencing strong growth with IT occupations projected to increase by 9% from 2024 to 2034, creating robust career opportunities despite concerns about AI automation. Cybersecurity expertise is identified as the most critical skill for IT professionals, with 92% of surv...
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AI in Payments: Racing Ahead Without Guardrails, Report Finds
The payments industry widely adopts AI, but 91% of executives express serious concerns about risks like fraud and data leaks, highlighting a gap between innovation and readiness. Trust in AI is low, with 60% of leaders finding current fraud detection tools ineffective, despite over half of organi...
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AI Overviews: A Survival Guide for Publishers
Google's AI Overviews have caused significant declines in publisher referral traffic, with some click-through rates dropping by up to 89%, fundamentally altering the reliance on traditional search for business. Independent studies confirm a shift in user behavior towards consuming answers directl...
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Why AI Overview Citations Don't Drive Clicks (And How to Fix It)
Citations in Google's AI Overviews do not guarantee website traffic and often underperform traditional blue links in click-through rates, despite boosting brand authority. The top AI Overview citation generates a CTR similar to a blue link in position six, with performance dropping sharply, while...
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