Topic: industry evolution
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Beyond the Box: The New Era of PlayStation and Xbox
The gaming industry is shifting from hardware-centric competition to prioritizing software sales, subscription services, and cross-platform accessibility. Exclusive titles once drove console loyalty, but now major games often support cross-play and are released across multiple platforms, includin...
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Peak XV Backs C2i to Solve AI's Power Bottleneck
Power consumption, not computing power, is now the primary bottleneck for scaling AI data centers, driving investment into energy-efficient solutions. A significant portion of data center energy is wasted during power conversion, with losses of 15-20%, prompting startups like C2i to develop integ...
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10 PPC Truths for 2026: Lessons From Last Year's Debates
Successful PPC campaigns in 2026 require guiding algorithms with human strategy, as platform recommendations often serve the platform's revenue goals, not the advertiser's best interests. Effective automation depends on strategic guardrails to prevent budget waste and requires sufficient conversi...
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VCs Rewrite the Rules in a 'Funky' AI Startup Gold Rush
Venture capitalists are adopting new investment strategies for AI, moving beyond traditional models due to the rapid revenue growth of some companies, which can reach $100 million in a year. Key evaluation factors now include a startup's proprietary data, competitive moat, founders' track record,...
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The Elder Scrolls 6: Bethesda Shares New Development Update
Bethesda has provided a new development update on The Elder Scrolls VI, with the team energized by the technological potential available since Skyrim. Studio leadership expressed enthusiasm for the project's progress, highlighting the evolution in gaming hardware and their commitment to a hig...
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GDC Gaming Rebrand Sparks Industry Backlash
The Game Developers Conference (GDC) has rebranded to the GDC Festival of Gaming, introducing new pass tiers like the Festival Pass and Game Changer Pass, which has sparked debate over the event's direction and value despite remaining for professionals only. Industry reactions are sharply divided...
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2025: The Year Phones Became Fashionable Again
The smartphone design landscape in 2025 has shifted from conservative, monochromatic devices to a vibrant revival of bold aesthetics, featuring unique materials like wood, rich colors, and fashion-conscious accessories. Motorola is credited with leading this stylistic resurgence, particularly wit...
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Think Like Your Audience: Find the Right Search Terms
The shift to conversational AI search requires new strategies, as understanding audience prompts is key to visibility, even without direct analytics from AI platforms. Several methods can reveal user intent, including analyzing "People Also Ask" results, monitoring AI userbot traffic to see which...
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Sledgehammer Founder on EA, Activision Changes: "Bittersweet"
Veteran developer Glen Schofield reflects on the transformative changes at EA and Activision with a bittersweet mix of nostalgia and hope, viewing them as formative training grounds for a generation of game makers. He contrasts the structured, disciplined culture at EA with the chaotic, passionat...
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Xbox Ends Console Wars: Halo Is Coming to PlayStation
The announcement of Halo coming to PlayStation signifies a major shift in the video game industry, ending an era of platform exclusivity and symbolizing the retirement of one of gaming's last great platform mascots. Xbox leadership has declared exclusives "antiquated," confirming a new multiplatf...
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Xbox Boss Confirms Next-Gen Console Will Have First-Party Games at Launch
Microsoft's next Xbox will launch with a strong lineup of exclusive first-party games to strengthen its value proposition and competitive stance in the gaming market. Despite speculation about a shift to software-only models, the market for dedicated gaming hardware remains strong, supported by a...
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GDC 2026 Slashes Ticket Prices and Simplifies Pass Options
The Game Developers Conference is rebranding as the "GDC Festival of Gaming" in 2026, introducing simplified passes and lower prices to better serve the global games industry based on community feedback. A new "Festival Pass" replaces the All-Access pass at a 45% lower cost, offering full access ...
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Can Tech Save the Bourbon Industry From Turmoil?
Many traditional whiskey distilleries prioritize heritage and hands-on methods, but this can lead to inconsistencies and quality issues due to a lack of technological control. The bourbon industry often involves interdependence, with many brands sourcing whiskey from large producers or using cont...
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The Game Awards' Soaring Success Comes at a High Cost
The Game Awards' success as a major broadcast is fueled by a commercial model reliant on expensive promotional slots for game reveals, which funds its high production but creates tension with its mission to honor developers. For nominated developers, attending the ceremony is often a significant ...
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Baldur's Gate 3 Director: Public Company Model Is Broken
Larian Studios' Michael Douse argues that the public company model is broken for the entertainment industry, as quarterly earnings pressures hinder creative alignment and innovation. Industry veterans like Dan Houser and George Broussard attribute the focus on profit over creativity to skyrocketi...
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Apple Podcasts Launches New Video Podcast Feature
Apple Podcasts is launching a major video podcast feature using its HLS technology, giving creators more control and offering listeners a seamless, high-quality viewing experience integrated into the existing app. The update enables creators to monetize through dynamic video ad insertion and reta...
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Mastering AI Search: Realign, Measure, and Collaborate to Thrive
The search landscape is undergoing a fundamental shift due to AI, requiring adaptability, cross-functional collaboration, and updated measurement strategies similar to past industry transformations. Video content, especially on platforms like YouTube, is central to modern consumer journeys, signi...
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Apple Podcasts Adds Video to Rival YouTube and Spotify
Apple Podcasts is integrating full video capabilities, enabling users to seamlessly switch between watching and listening and positioning the platform to compete with services like YouTube and Spotify. The update is powered by Apple's HLS protocol, which improves streaming quality and unlocks new...
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Crystal Dynamics Lays Off 30 Staff in Third Round of Tomb Raider Cuts
Crystal Dynamics has laid off nearly 30 employees in its third round of job cuts this year, part of a restructuring to position the company for future growth and optimize development processes. The layoffs aim to streamline operations for the next Tomb Raider game and prepare the studio to develo...
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Boost Your PPC IQ with AI
AI is becoming central to PPC advertising, requiring marketers to provide precise inputs and strategic oversight for optimal results. Effective use of AI depends on detailed prompting and iterative refinement, as outputs vary and need human verification for accuracy. Privacy protection is crucial...
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Inside NetEase: A Rare Studio Visit to A Sea of Remnants
Chinese developers like NetEase are strategically creating ambitious global titles, exemplified by the pirate RPG *Sea of Remnants*, which aims to build a lasting franchise beyond traditional in-game purchases. The game's development at NetEase's vast campus fosters a collaborative culture and fo...
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Streaming's Future Hinges on Distribution
The modern video streaming landscape requires content owners to create and manage a unique, technically complex distribution feed for each individual streaming platform, creating a significant operational burden. This fragmented, bespoke distribution model is difficult to scale, prone to errors, ...
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Claude Code: How It's Transforming Software Development
Claude Code, Anthropic's AI coding assistant, represents a fundamental shift in software development, moving beyond simple autocomplete to execute complex, multi-step programming tasks with high accuracy. The tool's success is closely tied to the release of the advanced Claude Opus 4.5 model, whi...
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Dino Patti on Multiplayer, Stop Killing Games, and Legal Battles with Playdead
Dino Patti, co-founder of Playdead, has spent seven years building Coherence, a tool designed to make online multiplayer development accessible to studios of all sizes, recently launching version 2.0 and being acquired by Roundtable Interactive Group. Coherence's technology allows developers to e...
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Optimize Streaming Search with Metadata & Machine Learning
The streaming industry faces a significant challenge with content discovery, making the use of metadata and machine learning critical for improving user engagement and revenue. Experts argue for richer, more nuanced metadata and standardized, high-quality data to power effective AI-driven persona...
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GM's Hands-Free Driving System Arrives in 2028
General Motors plans to launch a fully automated driving system by 2028, starting with the Cadillac Escalade IQ, allowing drivers to take their eyes off the road and hands off the wheel. The system builds on GM's Super Cruise technology and integrates expertise from Cruise, utilizing lidar, radar...
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G2 Acquires Gartner Division in Strategic Power Move
G2 is acquiring three major software review platforms from Gartner, consolidating a large portion of the B2B review landscape under one company. The combined platform aims to simplify software discovery for buyers and provide vendors with better tools, positioning itself as a trusted data foundat...
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Ex-Assassin's Creed Director's Fix for AAA Game Development
Industry veteran Alexandre Amancio identifies a crisis in major game development, driven by a shift from bold creativity to an over-reliance on metrics and risk-averse thinking, which has led to widespread layoffs and stagnation. He proposes a leaner, more adaptable production model inspired by f...
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Toshiba's 78-Drive HDD Array Hits 17GB/s, Rivaling PCIe 5.0
Toshiba's 2023 demonstration showed that large arrays of hard disk drives can achieve throughput speeds rivaling modern SSDs, proving HDDs remain a cost-effective solution for high-capacity data center storage. In a test using 78 HDDs in a parallel configuration, the system reached nearly 17 GB/s...
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Elder Scrolls 6 Devs Taking Time, Praise GTA 6 Delay
Bethesda is prioritizing quality over speed for *The Elder Scrolls 6*, with no release date in sight, and developers have openly praised Rockstar's similar patient approach with *GTA VI*. Studio leadership is excited about the game's technological potential, citing modern tools that enable a sign...
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Google's AI Coding Tools: A Manager's Inside Guide
Google's AI coding tools, such as Gemini CLI and Gemini Code Assist, are driving a significant shift in software development, with advancements in "reasoning models" like Claude 3 and Gemini 2.5 enabling more active problem-solving since April 2024. A key breakthrough is improved tool-calling cap...
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