Topic: industry evolution

  • Beyond the Box: The New Era of PlayStation and Xbox

    Beyond the Box: The New Era of PlayStation and Xbox

    The gaming industry is shifting from hardware-centric competition to prioritizing software sales, subscription services, and cross-platform accessibility. Exclusive titles once drove console loyalty, but now major games often support cross-play and are released across multiple platforms, includin...

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  • GDC Gaming Rebrand Sparks Industry Backlash

    GDC Gaming Rebrand Sparks Industry Backlash

    The Game Developers Conference (GDC) has rebranded to the GDC Festival of Gaming, introducing new pass tiers like the Festival Pass and Game Changer Pass, which has sparked debate over the event's direction and value despite remaining for professionals only. Industry reactions are sharply divided...

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  • Xbox Ends Console Wars: Halo Is Coming to PlayStation

    Xbox Ends Console Wars: Halo Is Coming to PlayStation

    The announcement of Halo coming to PlayStation signifies a major shift in the video game industry, ending an era of platform exclusivity and symbolizing the retirement of one of gaming's last great platform mascots. Xbox leadership has declared exclusives "antiquated," confirming a new multiplatf...

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  • Xbox Boss Confirms Next-Gen Console Will Have First-Party Games at Launch

    Xbox Boss Confirms Next-Gen Console Will Have First-Party Games at Launch

    Microsoft's next Xbox will launch with a strong lineup of exclusive first-party games to strengthen its value proposition and competitive stance in the gaming market. Despite speculation about a shift to software-only models, the market for dedicated gaming hardware remains strong, supported by a...

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  • GDC 2026 Slashes Ticket Prices and Simplifies Pass Options

    GDC 2026 Slashes Ticket Prices and Simplifies Pass Options

    The Game Developers Conference is rebranding as the "GDC Festival of Gaming" in 2026, introducing simplified passes and lower prices to better serve the global games industry based on community feedback. A new "Festival Pass" replaces the All-Access pass at a 45% lower cost, offering full access ...

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  • Can Tech Save the Bourbon Industry From Turmoil?

    Can Tech Save the Bourbon Industry From Turmoil?

    Many traditional whiskey distilleries prioritize heritage and hands-on methods, but this can lead to inconsistencies and quality issues due to a lack of technological control. The bourbon industry often involves interdependence, with many brands sourcing whiskey from large producers or using cont...

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  • Mastering AI Search: Realign, Measure, and Collaborate to Thrive

    Mastering AI Search: Realign, Measure, and Collaborate to Thrive

    The search landscape is undergoing a fundamental shift due to AI, requiring adaptability, cross-functional collaboration, and updated measurement strategies similar to past industry transformations. Video content, especially on platforms like YouTube, is central to modern consumer journeys, signi...

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  • Boost Your PPC IQ with AI

    Boost Your PPC IQ with AI

    AI is becoming central to PPC advertising, requiring marketers to provide precise inputs and strategic oversight for optimal results. Effective use of AI depends on detailed prompting and iterative refinement, as outputs vary and need human verification for accuracy. Privacy protection is crucial...

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  • Streaming's Future Hinges on Distribution

    Streaming's Future Hinges on Distribution

    The modern video streaming landscape requires content owners to create and manage a unique, technically complex distribution feed for each individual streaming platform, creating a significant operational burden. This fragmented, bespoke distribution model is difficult to scale, prone to errors, ...

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  • GM's Hands-Free Driving System Arrives in 2028

    GM's Hands-Free Driving System Arrives in 2028

    General Motors plans to launch a fully automated driving system by 2028, starting with the Cadillac Escalade IQ, allowing drivers to take their eyes off the road and hands off the wheel. The system builds on GM's Super Cruise technology and integrates expertise from Cruise, utilizing lidar, radar...

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  • Toshiba's 78-Drive HDD Array Hits 17GB/s, Rivaling PCIe 5.0

    Toshiba's 78-Drive HDD Array Hits 17GB/s, Rivaling PCIe 5.0

    Toshiba's 2023 demonstration showed that large arrays of hard disk drives can achieve throughput speeds rivaling modern SSDs, proving HDDs remain a cost-effective solution for high-capacity data center storage. In a test using 78 HDDs in a parallel configuration, the system reached nearly 17 GB/s...

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  • Google's AI Coding Tools: A Manager's Inside Guide

    Google's AI Coding Tools: A Manager's Inside Guide

    Google's AI coding tools, such as Gemini CLI and Gemini Code Assist, are driving a significant shift in software development, with advancements in "reasoning models" like Claude 3 and Gemini 2.5 enabling more active problem-solving since April 2024. A key breakthrough is improved tool-calling cap...

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