Topic: governance challenges
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Enterprise AI's Hidden Security Blind Spot
Widespread adoption of AI tools without proper oversight in enterprises is creating significant security vulnerabilities, with 89% of AI usage going undetected by IT departments, leading to risks in data privacy and compliance. AI integration into everyday business applications and the use of per...
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Is ChatGPT Worth Super Bowl Ad Money?
OpenAI is launching a premium ChatGPT advertising model, charging up to $1 million upfront on a cost-per-view basis to address its high operational costs. This strategy leverages the "intent economy," where ads appear after a user's needs are fully articulated in conversation, promising a more in...
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Your DAM Isn't the System of Record Anymore
The traditional DAM is no longer the central hub for content, as modern work happens directly in production tools, creating a fragmented system where the DAM is often updated as an afterthought. Shadow DAMs emerge practically when the official system is disconnected from daily workflows, leading ...
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Marketers See ROI Soar as GenAI Shifts from Pilot to Practice
Generative AI is delivering significant ROI, with 93% of CMOs and 83% of marketing teams now reporting measurable returns, driven by personalization, efficiency, and sales improvements. Adoption has accelerated, with 85% of teams using generative AI tools, and usage has grown across functions lik...
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