Topic: google surfaces

March 5, 2026

Google: Frequent Crawling Is a Positive SEO Signal

Frequent crawling by Google is a positive SEO signal, indicating fresh, relevant content that users are seeking, such as on ecommerce sites for updated prices and inventory. Google uses specialized crawlers that perform repeat visits to find the latest updates, and this crawling activity has grow...

Google Explains Its In-App Checkout Process

Google has published detailed guidance for its Universal Commerce Protocol, requiring merchants to implement specific technical backend updates to enable streamlined, on-platform checkout. The protocol significantly reduces purchase friction by keeping transactions within Google's ecosystem, whic...

Unlock Deeper Insights with Google Ads Performance Max Reporting

Google has enhanced Performance Max reporting with greater transparency, including asset segmentation by device, time, and networks, plus a new channel performance report for detailed insights. Advertisers should note that asset-level metrics can be inflated due to separate tracking and are appro...