Topic: feed management
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Microsoft Ads Introduces Supplemental Feeds for Easier Product Updates
Microsoft Ads has introduced Supplemental Feeds globally, allowing merchants to update specific product details without resubmitting entire catalogs, enhancing flexibility and speed during peak shopping periods. Advertisers can modify attributes like titles, descriptions, and promotions separatel...
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Google's New Rule: Separate IDs for Multi-Channel Products
Google will require separate product IDs for online and in-store items if their attributes differ, starting in March 2026, to improve data accuracy for shoppers. This policy shifts feed management responsibility to retailers, who must audit and segment their product data to maintain ad visibility...
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