Topic: experience platform

  • Adobe's AI Agents and Orcherator Now Generally Available

    Adobe's AI Agents and Orcherator Now Generally Available

    Adobe has launched AI agents for its Experience Platform, including a reasoning engine that uses decision science and language models to interpret user intent and coordinate automated actions with human oversight. The platform features specialized AI agents for tasks like audience segmentation, c...

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  • Adobe AI Agents Streamline B2B Marketing Buying Cycles

    Adobe AI Agents Streamline B2B Marketing Buying Cycles

    Adobe has launched a new suite of AI agents specifically for B2B marketing and sales, targeting the slow and complex purchasing processes by identifying decision-makers and streamlining campaigns. These agents, integrated into Adobe's B2B platforms, include specialized tools for audience segmenta...

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