Topic: error recovery

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  • The Black Friday URL Mistake That Cost Millions
    January 23, 2026
    88%

    The Black Friday URL Mistake That Cost Millions

    A single typo in a critical Google Ads URL during Black Friday caused a massive revenue loss, highlighting that robust systems to prevent human error are as vital as marketing strategies themselves. The crisis taught that panic obscures solutions, and a calm, methodical response is essential, lea...

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  • Dale Olorenshaw: The £15,000 Landing Page Mistake
    November 22, 2025
    82%

    Dale Olorenshaw: The £15,000 Landing Page Mistake

    A £15,000 PPC test campaign failed because it was mistakenly linked to the wrong landing page, wasting the budget for a month without generating any conversions. The error occurred due to bypassing quality assurance checks and ignoring initial doubts, but the agency resolved it by refunding part ...

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Related Topics

ppc mistakes (2) career development (1) ai limitations (1) conversion tracking (1) automation tools (1) digital advertising (1) mental health (1) quality assurance (1)