Topic: error management

  • Ignore Google Emails? It Could Cost You

    Ignore Google Emails? It Could Cost You

    A Google Ads expert's failure to properly onboard a new client account and monitor official communications led to a critical breakdown in conversion tracking, as vital warnings about a consent management platform were missed. The loss of conversion data caused Google's smart bidding algorithms to...

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  • 6 Lessons from 50 AI Agents' First Performance Reviews

    6 Lessons from 50 AI Agents' First Performance Reviews

    McKinsey's review of over 50 agentic AI implementations shows they require significant development and are not universally suitable, with human colleagues often dissatisfied with output quality. AI agents perform best when integrated into complete workflows rather than used standalone, particular...

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