Topic: engagement rates
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ChatGPT Rivals Organic Search in User Engagement: Data
ChatGPT now rivals organic search in user engagement, with visitors from AI tools showing higher active participation despite Google's larger traffic volume. AI-referred traffic had a 63.42% engagement rate, slightly above organic search's 61.64%, but ChatGPT engagement declined while organic sea...
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The Hidden AI Shaping Your Customer Experience
The modern customer experience is shaped by two types of AI: visible AI that users knowingly interact with (like chatbots) and invisible AI that works in the background (like fraud detection systems). A successful strategy requires integrating both types to create a seamless, unified experience, ...
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Boost Campaigns with Smart Influencer Rate Card Tips
Influencer rate cards provide structured pricing for content formats, helping brands and creators align on costs, deliverables, and performance expectations. Custom brand rate cards enable streamlined negotiations, budget transparency, and performance-based adjustments to maximize influencer mark...
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