Topic: ecommerce strategy

SEO Pulse: Gemini Trends, UCP Debate & Health AI Concerns

January 17, 2026

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SEO Pulse: Gemini Trends, UCP Debate & Health AI Concerns

Google introduced the Universal Commerce Protocol (UCP), an open standard to enable AI assistants to complete purchases across platforms, sparking debate about personalized upselling and the future of agent-led shopping. Google Trends was updated with Gemini AI to provide more intuitive keyword d...

Google AI Guides Research, But Search Drives Sales

Google's AI Overviews primarily function as research tools during the discovery and evaluation phases of online shopping, not as direct sales drivers. AI Overview visibility fluctuated significantly, with a 56.8% reduction in coverage and high keyword turnover, though some categories like Grocery...

Google AI Search Now Sees and Talks About Images

Google has launched a visual search feature that allows users to combine images and conversational language in searches, currently available in English for U.S. users. The system uses the Gemini 2.5 model and visual search fan-out to interpret images and queries, enabling intuitive shopping with ...