Topic: ecommerce strategy

  • Google AI Guides Research, But Search Drives Sales

    Google AI Guides Research, But Search Drives Sales

    Google's AI Overviews primarily function as research tools during the discovery and evaluation phases of online shopping, not as direct sales drivers. AI Overview visibility fluctuated significantly, with a 56.8% reduction in coverage and high keyword turnover, though some categories like Grocery...

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  • Google AI Search Now Sees and Talks About Images

    Google AI Search Now Sees and Talks About Images

    Google has launched a visual search feature that allows users to combine images and conversational language in searches, currently available in English for U.S. users. The system uses the Gemini 2.5 model and visual search fan-out to interpret images and queries, enabling intuitive shopping with ...

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