Topic: ecommerce advertising
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Master Performance Max: A Step-By-Step Guide to Regain Control
Google Performance Max campaigns often lack transparency, causing top-selling products to dominate the budget while new or underperforming items remain unseen, which wastes potential. The solution is to segment campaigns by performance into three dynamic groups—Star Products, Zombie Products, and...
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Master B2B Conversions with YouTube Ads
YouTube is an underutilized platform for B2B lead generation, where its value lies in warming up prospects and improving performance across other marketing channels rather than direct conversions. Case studies show that YouTube campaigns significantly reduced cost-per-lead and improved conversion...
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Maximize Ecommerce Sales: Pair Demand Gen with Performance Max
Demand Gen campaigns build brand awareness and interest through controlled, creative advertising on visual platforms like YouTube and Discover, while Performance Max campaigns use automation to drive conversions via Shopping ads and Search for purchase-ready users. These campaign types work toget...
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Google Adds Brand Products to Shopping Campaigns
Google now allows advertisers to directly manage brand inclusion in Standard Shopping campaigns, offering precise control over which brands appear in ads without external tools. This feature, accessible via the Google Ads interface, enables adding or removing brand lists and previewing ad impacts...
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Google's AI Max: 30-Day Search Test Results Revealed
Google's AI Max is an optional tool for Search campaigns that uses advanced machine learning to target users based on signals like search behavior, demographics, and website content, expanding beyond traditional keyword matching. AI Max differs from Performance Max and Dynamic Search Ads by offer...
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Unlock Demand Gen: Google Ads' Most Underrated Campaign
Demand Gen is a Google Ads campaign type that uses audience-based "push" marketing with visual content, appearing on YouTube, Gmail, and Discover to engage users not actively searching. It focuses on high-quality, logged-in audiences for better traffic, offering flexible bidding and detailed repo...
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Essential Google Ads Scripts You Can't Afford to Ignore
Google Ads scripts are essential free tools that automate critical account monitoring and maintenance tasks, protecting against common threats like human error, overspending, and broken websites. They enhance performance and efficiency by automating repetitive work such as budget pacing, product ...
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