Topic: ecommerce advertising

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  • Master B2B Conversions with YouTube Ads
    October 22, 2025
    85%

    Master B2B Conversions with YouTube Ads

    YouTube is an underutilized platform for B2B lead generation, where its value lies in warming up prospects and improving performance across other marketing channels rather than direct conversions. Case studies show that YouTube campaigns significantly reduced cost-per-lead and improved conversion...

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  • Google's AI Max: 30-Day Search Test Results Revealed
    September 29, 2025
    70%

    Google's AI Max: 30-Day Search Test Results Revealed

    Google's AI Max is an optional tool for Search campaigns that uses advanced machine learning to target users based on signals like search behavior, demographics, and website content, expanding beyond traditional keyword matching. AI Max differs from Performance Max and Dynamic Search Ads by offer...

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