Topic: dynamic search ads

Google's AI Max: 30-Day Search Test Results Revealed

September 29, 2025

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Google's AI Max: 30-Day Search Test Results Revealed

Google's AI Max is an optional tool for Search campaigns that uses advanced machine learning to target users based on signals like search behavior, demographics, and website content, expanding beyond traditional keyword matching. AI Max differs from Performance Max and Dynamic Search Ads by offer...

Google Ads AI: When to Trust It and When to Be Cautious

Google Ads has evolved into an AI-driven ecosystem that improves efficiency but requires strategic oversight to balance automation with human judgment. Automated bidding strategies and custom rules can be reliable with sufficient data and clear parameters, while features like Recommendations and ...

5 Google Ads Search Term Hacks for Better ROI

The Google Ads search terms report is crucial for improving ROI by revealing actual user queries, allowing advertisers to refine targeting and eliminate wasteful spending. Understanding the distinction between keywords you bid on and the search terms users type is fundamental, as Google assigns i...