Topic: data platforms

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  • Martech, Adtech & Salestech: The Great Convergence Debate
    October 31, 2025
    85%

    Martech, Adtech & Salestech: The Great Convergence Debate

    Marketing, advertising, and sales technologies are converging into interconnected systems, moving away from operating independently to support the entire customer lifecycle. Key drivers of this integration include the demand for unified customer data profiles, the adoption of revenue operations (...

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  • Positionless Marketing: A Manifesto to Think Different
    December 9, 2025
    82%

    Positionless Marketing: A Manifesto to Think Different

    The traditional, siloed assembly-line model of marketing is obsolete, as modern technology enables integrated, agile workflows where data, creative, and execution can be controlled simultaneously for speed and relevance. Accessible platforms, real-time data, and generative AI have removed past te...

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Related Topics

marketing evolution (1) positionless marketing (1) AI Integration (1) assembly-line marketing (1) api integration (1) creative automation (1) privacy regulations (1) customer-centricity (1)