Topic: assembly-line marketing

  • How Disruptive Innovation Explains Positionless Marketing's Rise

    How Disruptive Innovation Explains Positionless Marketing's Rise

    Positionless Marketing replaces traditional siloed approaches with an integrated, agile framework, enabling faster and more personalized consumer engagement. It empowers individual marketers with data, creative, and optimization tools, eliminating bottlenecks and reducing dependency on specialize...

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  • Positionless Marketing: A Manifesto to Think Different

    Positionless Marketing: A Manifesto to Think Different

    The traditional, siloed assembly-line model of marketing is obsolete, as modern technology enables integrated, agile workflows where data, creative, and execution can be controlled simultaneously for speed and relevance. Accessible platforms, real-time data, and generative AI have removed past te...

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