Topic: data automation

Machine Learning in Email Marketing: What Actually Drives Revenue

October 10, 2025

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Machine Learning in Email Marketing: What Actually Drives Revenue

Machine learning enables personalized email marketing by analyzing customer behavior to predict preferences and optimize message timing, moving beyond generic campaigns. Key applications include dynamic content personalization, send-time optimization, predictive lead scoring, and accelerated test...

Google Analytics Now Imports Meta & TikTok Ad Costs

Google Analytics now automatically imports ad cost data from Meta and TikTok, streamlining cross-channel performance tracking and eliminating manual data consolidation barriers. The integration provides a unified view of ad spend and ROI, enabling direct campaign efficiency comparisons and inform...

Databricks Hits $100B Valuation Milestone with $4B ARR

Databricks has reached a $100 billion valuation after securing $1 billion in new funding, highlighting its rapid growth in the AI and data analytics sector. The funding will support development of a database platform to compete with Supabase, targeting AI agent applications, as automated data gen...