Topic: customer churn

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  • Your Sales and Marketing Teams Are Working Against Each Other
    October 13, 2025

    Your Sales and Marketing Teams Are Working Against Each Other

    Companies often face growth challenges not from product issues but from misaligned incentives between sales and marketing, causing internal friction and conflicting goals. Conflicting metrics, like marketing being rewarded for lead volume and sales for closing quality deals, result in unqualified...

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  • Win Back Lost Customers with a 'Welcome Back' Program
    September 20, 2025

    Win Back Lost Customers with a 'Welcome Back' Program

    A welcome back email program re-engages returning customers by acknowledging their history and fostering stronger connections, applicable across various industries. Key components include accurate data to identify returnees, tailored messaging based on past behavior, and a sequenced journey to pr...

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Related Topics

revenue growth (43) team collaboration (24) Email Marketing (23) subscription services (22) customer retention (11) Data utilization (9) Feedback Loops (8) sales decline (5)